MuguRe

Dan Schwabel commented here on personal branding and said it's " An individuals total perceived value, relative to competitors, as viewed by their audience." And I've had the opportunity to visit his website www.personalbrandingblog.com and he is definitely passionate about personal branding. Pay him a visit and see what I mean

Click and Learn! http://www.slideshare.net/shwibbs/personal-branding-pitch

Personal Branding is " the art of attracting and keeping more clients by actively shaping public perception " (Peter Montoya). And according to William Arruda's definition " a revolution in the way we manage our professions. It means identifying and communicating what makes you unique, relevant and compelling so that you can advance your career or business. And as Arruda continues " using who you are to get what you want out of life" Today, I have discovered the Laws of Personal Branding as defined by Peter Montoya . Specialization. Leadership. Personality. Distinctiveness. Visibility. Unity. Persistence. Goodwill. I need to apply these laws in my campaign to build BRAND ME. The most important step is about having a definition of BRAND ME by ME instead of going by a definition that has being given by others. That means that my perception of ME must be based on a clear understanding of my weaknesses and my strengths. A clear focus on what needs to be c...

The Business Daily yesterday had an article that was based on self-promotion, an interesting read actually, considering I spent a weekend thinking on the subject. I guess I do fall in the category of those who believe that self-promotion is all about bragging, blowing your trumpet, something that decent human beings don't do. In my journey, I am discovering that self-promotion is important especially if you want people to get to know you. That you must tut your horn because no one else is going to actively tell the whole world about you, who you are, your achievements, your plans, your goals unless you are paying them hefty sums of money to get the PR is clearly apparent. Taking that into consideration, you will have to self promote YOU. And the beauty of it, it's free and when you do it the right way, you have 5-10people telling another 10-20 people about you. Do the maths, you are on a roll! Self-promotion must be so subtle that your audience will have to think of it a lot la...

I've had a beautiful weekend. I didn't do anything that some people might consider spectacular really. I got on the road in my journey to ME land. That might sound strange but I don't know how many people understand themselves or know themselves for that matter. We are dependent mostly on what our siblings/parents/friends/colleagues say about us to have an idea of who we are and not really know who we are. If someone asked you to describe yourself with five words only, that encompass all of you, would you know what to say? That was the task I decided to undertake this weekend and I discovered that I did start this journey a while back but I've somehow managed to be In The Meantime like forever. This is also a journey that has now taken on a more defined course as I work on becoming a BRAND . I know all my five attributes by the way- Intuitive, Charismatic, Industrious, Tenacious & Responsible . Add Intelligent to that list please! I have also looked at my st...

I am a Snapdragon What Flower Are You?

Just for today, I wanna be my moms' little gal, with no cares or concerns. I want to sleep in with no worries of traffic jams, deadlines for projects, targets, KPI reports or plans for June to put in place. I want to shop for a good book I can curl up with and read from start to end, while enjoying a nice chocolaty cake and coffee so aromatic and so dark , it reminds you of those days of blackouts in Nairobi. Just for today, I want to transverse the countryside without any worries of mugging, rape or being murdered. I want to sit near the river and listen to the frogs tell stories as the water gurgles downstream and the wind gently rustles the reeds. I want to climb trees, sit up there and survey the landscape and throw stones with no worry of how inappropriate that would be for someone my age. I want to compete at the game of identifying the different birds from sound and color, the different weeds and small weird looking bugs. I want to hunt for worms without thinking how yucky t...